Facebook & Google Ads Blog

5 Ways to Improve Your Facebook Ad Conversion Rates

May 20, 2021 12 Comments Ana Gotter

If you’re running Facebook Ads, your goal should be a strong conversion rate on each campaign. That’s true whether you’re optimizing for lead form submissions, video views or purchases on your site.

Conversion rate, therefore, is a key metric for all the Facebook ad campaigns that you’re running, especially when you’re using the conversion objective to optimize for specific actions, e.g. sales, subscriptions or downloads.

Your Facebook ad conversion rate tells you how many conversions occurred compared to the number of impressions your ad received, and it helps you assess the following:

How relevant your ad is to your target audience
How effective your ad’s creatives and CTA are in driving specific actions
How profitable your ads are

But boosting your Facebook Ads conversion rate can be easier said than done. In this post, we’re going to dive into everything you need to know about Facebook Ads conversion rates, including best practices for improvement, tracking and more.

12 Facebook Ad Targeting Tips to Increase Your ROAS

May 11, 2021 2 Comments Mark Quadros

Facebook ads is a game where those who know how to target their audience win.

The reason is simple —better Facebook Ads targeting leads to higher conversion rates. And higher conversion rates lead to better ROAS (return on ad spend).

But how can you improve your Facebook ad targeting without losing a lot of money with testing?

This can be tricky. Because while targeting the right people can net you great return on investment, you can also lose all of your investment if you target the wrong people. You either hit or miss. So you need to be very accurate when it comes to determining who’s your target audience and who’s not.

Continue reading for 12 actionable tips that will help you accurately determine your ideal target audience and increase your return on ad spend with the help of hyper-targeted ads.

Google Ads Attribution Models: Which Is Right For Your Campaign?

May 11, 2021 11 Comments Brad Smith

Currently, there are six different Google Ads attribution models to choose from.

For those unfamiliar with attribution modeling, this can be a headache, to say the least.

Attribution modeling can help you better understand how, when, and why people converted on your ads on Google.

But choosing the wrong Google Ads Attribution Model can leave you with confusing, inaccurate data that can impact your future campaign success.

How to Increase Facebook Engagement (Free Calculator)

May 10, 2021 1 Comment Ana Gotter

Performance-based marketers typically focus on high-intent interactions coming from Facebook content like clicks and purchases off-platform. It’s a mistake, however, to ignore standard Facebook engagement such as likes, comments, and shares.

12 of the Most Common Facebook Ad Mistakes Marketers Must Avoid

May 6, 2021 13 Comments Mark Quadros

In 2020, Facebook announced they had ten million active advertisers using the platform to promote their products and services, a three million increase from the previous year.

To better serve a wider range of businesses using the ad platform, Facebook continues to introduce new features which add to its complexity.

More complexity can lead to more Facebook ad mistakes that reduce campaign effectiveness. Ultimately, this makes advertisers conclude that Facebook ads aren’t worth their time or are unsuitable for their business — which isn’t true.

The 29 Instagram Statistics You Need to Know in 2021

April 21, 2021 25 Comments Ana Gotter

Are you struggling with your Instagram marketing strategy and you don’t know why? Or are you a newbie that wants to get off to a good start? Wherever you are in your path, Instagram statistics can help you get the results you deserve.

In this post, we’re going to take a look at the most important Instagram statistics that you need to know in 2020 in order to build your strategies and create your campaigns.

How to Use Google Ads Optimization Score to Make Better Ads

April 13, 2021 5 Comments Animalz

Writing the perfect Google advert takes time, creativity, and countless hours for testing.

But you don’t have those hours, and you wish there was a way to test multiple ads per ad group without spending too much of your valuable and limited time.

Well, there is! It’s called Google Optimization Score and can be found in the Google Ads recommendations section.

The optimization score is an estimation of how well your Google ads are set to perform. Along with the score, which runs from 0 to 100%, you’ll see personalized recommendations that can help you optimize your campaigns.

How to Set Up Google My Business to Win New Customers in 2021

April 9, 2021 3 Comments Martha Kendall Custard

Google My Business (GMB) is a platform that helps business owners create and promote a professional business profile in Google Search and Maps.

Now more than ever, customers rely on the information from Google My Business listings, as businesses often adjust their hours and scope of operation to comply with COVID-related restrictions.

GMB is vital for attracting local customers and influencing their purchasing decisions. Read on to learn how to set up a Google My Business profile, surface in local searches and win new customers.

What is ROAS? How to Maximize your Return on Ad Spend

April 7, 2021 1 Comment Mark Quadros

Advertising is arguably a field for creative folk. You need a good deal of innovation and out-of-the-box thinking to stand out in today’s competitive business landscape.

But marketers also need to analyze numbers and data to measure the effectiveness of advertising campaigns. Because ultimately, any marketing campaign is about driving revenue. This is where return on ad spend comes into play.

Keep reading to learn what return on ad spend (a.k.a. ROAS) means, why it’s important and how to calculate it. We will also cover strategies for improving the ROAS of your future campaigns.

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5 Ways to Improve Your Facebook Ad Conversion Rates

12 Facebook Ad Targeting Tips to Increase Your ROAS

Google Ads Attribution Models: Which Is Right For Your Campaign?

How to Increase Facebook Engagement (Free Calculator)

The 29 Instagram Statistics You Need to Know in 2021

How to Use Google Ads Optimization Score to Make Better Ads

How to Set Up Google My Business to Win New Customers in 2021

What is ROAS? How to Maximize your Return on Ad Spend

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