Comments on: Square Image vs. Landscape: What Works Best? (a $1,200 Experiment)

By: Jendela

Sat, 14 Dec 2019 01:52:10 +0000

I would have to agree with Francesco’s opinion. If just you custom design the landscape ad a bit utilizing its extra room, I’d say I favor the landscape to win the A/B testing, is it possible to re-conduct the test? 🙂

btw a question, say all the A/B testing has over. could we simply continue the campaign on the winner? because the last time I tried, facebook won’t let me continue the A/B testing campaign when it reached its time deadline.

appreciate for your quality content tho, Adespresso

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By: francesco

Tue, 07 May 2019 11:27:27 +0000

Interesting post. I would just add some personal opinion. I think the most of the difference in results can be observed between square and landscape image, when we have a signicantly eye catching image, where having a bigger view area can mean to attract more thanks to the beatifulness of the image use. In your experiment the square image didn’t ad “beauty” compared to the landscape one, in fact, the subject of the image is pretty much the same. I think that in the case if for example we would have used a more ete-catching image, the difference would have been bigger.

Thank you for the attention

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By: Darnell Tipsword

Mon, 22 Apr 2019 19:38:21 +0000

Great post, thank you! I’ve always used landscape format for most of my publications because they look more natural to human eyes. I never thought it would have a further economic impact, now I’ll get in practice your tips and change to square ones. Thanks again!

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By: Jared Laidlaw

Thu, 28 Feb 2019 18:56:50 +0000

After reading this post I implemented square vs. landscape with the same creative elements, just modified for 1080×1080.

The results were CPL Before: $9-10 CPL After: $3-4

Great blog post!

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By: Henk V

Thu, 14 Feb 2019 05:05:25 +0000

Are you also planning on doing a Square vs Portrait test on social media – would love to see that comparison

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By: ankit xettry

Sun, 10 Feb 2019 14:44:55 +0000

i lost money in every campaigns , i realize today what i did mistake , thank you admin

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By: Santhosh M M

Sat, 09 Feb 2019 11:47:33 +0000

great post about square images vs landscape images

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